The innovation impact

Anja is passionate about handling animals in a manner that is appropriate to their nature and as stress-free as possible. As a cattle grazier, she has therefore worked intensively on the possibilities of a “gentle” method of dealing with animals in general and with cattle in particular. Herd animals are managed and driven using body language, at their own pace and according to the rules of “cow psychology” rather than with haste and force. This simplifies the work and saves labour because humans and animals work together and not against each other. Anja also gives lectures on pasture farming and animal welfare and takes part in panel discussions. With her commitment as the first woman in Germany to train in this discipline, she not only spreads the innovation of Low Stress Stockmanship as a gentle method of livestock husbandry but also as an innovator has a positive influence on the perception of women in agriculture.