Dublin, Ireland – FLIARA Project Innovation Ambassador Ursula Kelly has been recognised for her outstanding achievements, winning the prestigious Family Businesswoman of the Year award at the IMAGE PwC Businesswoman of the Year Awards 2025. The ceremony, held on Friday, April 25th, in Dublin, celebrated the accomplishments of leading women across various sectors in Ireland.

Ursula Kelly, the Managing Director of the innovative agricultural technology company Cormac Tagging, was lauded for her pivotal role in the growth and success of the family-owned business. Under her leadership, Cormac Tagging has become a significant player in the Irish livestock identification market, demonstrating innovation and strategic vision within a traditionally established sector.

Upon receiving the award, a proud Ursula Kelly shared her thoughts, stating, “I’m standing tall and proud of my achievements in my family business. I dedicate this award to the future female leaders of agribusiness and rural farm diversification. They are our future, feeding a growing global population with integrity and innovation. These women will work against the tide in rural Ireland and deserve recognition for their courage, their vision, and their commitment to a better world.”

This recognition not only celebrates Ursula’s individual success but also shines a light on the vital contributions of women in agriculture and rural economies, a core focus of the FLIARA Project. Her dedication to innovation and her inspiring words serve as a powerful message to aspiring female leaders in the agribusiness sector across Europe.

The FLIARA Project extends its warmest congratulations to Ursula Kelly on this well-deserved achievement. Her success story exemplifies the innovative spirit and leadership that the project aims to champion and promote across rural areas. Her dedication to the future of female leaders in the sector aligns perfectly with FLIARA’s mission to empower and elevate women in agriculture and rural innovation.